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Exclusive video from 'Designers in the Middle' ICFF 2017

Watch the exclusive video below from 'Designers in the Middle' - the critically acclaimed discussion panel that was held in New York last week during ICFF.

Rona Meyuchas-Koblenz, founder and creative director of Kukka presented 'Designers in the Middle' - the discussion that examines the experience of designing in or from the Middle East.

Chaired by Jerry Helling, President & Creative Director of Bernhardt Design, Rona was joined by an expert panel, including designer Khalid Shafar (UAE) and Taher Asad-Bakhtiari (Iran) and discussed how the region’s craft, heritage, daily life and industrial reality affect the work and lives of its designers

‘Designers in the Middle’ was originally curated by the Design Museum London in 2016 during London Design Festival, to great acclaim, and was this year chosen by the organisers at ICFF to bring the discussion to New York, the first time in the US, with a refreshed panel lineup.

#kukkastudio #jerryhelling #designersinthemiddle #ronameyuchaskoblenz

#khalidshafar #taherasadbakhtiari #icff  #icffnyc2017 #icfftalks