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Exclusive video from discussion 'Designers in the Middle' at 100% Design, London Design Festival 2016

As part of this year’s 100% Design talks programme during the London Design Festival, Rona Meyuchas-Koblenz, founder and creative director of Kukka, was invited to present a panel discussion that examines the experience of designing in or from the Middle East – titled ‘Designers in the Middle’

Chaired by Suzanne Trocmé, Editor at Large for Wallpaper*, Rona was joined by an expert panel, including Israeli designer Hagit Pincovici and Lebanese architect Annabel Karim Kassar, and explored how the region’s craft, heritage, daily life and political and industrial reality affect the work and lives of its designers.

Watch the exclusive video below.

Thanks to the Design Museum & 100% Design for inviting Rona to present the subject together with Hagit Pincovici and @AKKarchitects, #annabelkarimkassar and chaired by #suzannetrocme .


 #kukkastudio #suzannetrocme #designersinthemiddle #ronameyuchaskoblenz

#annabelkarimkassar #hagitpincovici #ldf16 #designmusuem #100design